1942 Ford CMP Blitz. Experiential marketing vehicle.

The Activation Commander

Command attention. Create excitement. Leave a lasting impact.

Built for military service. Reimagined as a promotional powerhouse.

Originally built for military service during World War II, The Activation Commander has been reimagined as a one-of-a-kind promotional powerhouse.

Combining rugged military heritage with modern activation capabilities, this iconic vehicle delivers an unforgettable presence at brand launches, festivals, corporate events, movie premieres and nationwide promotional campaigns.

Featuring a versatile serving and display window, generous onboard storage and customisable branding opportunities, The Activation Commander can be transformed to suit your campaign.

Vehicle: 1942 Ford CMP Blitz
Role: Experiential marketing vehicle
Front of house: Serving and display window
Back of house: Generous onboard storage
Branding: Full and partial wraps, fully customisable

The serving window of the Activation Commander open and lit, displaying branded caps, t-shirts and drink bottles

The Activation Commander parked on a stone plaza in golden-hour light

Where it works

Anywhere a crowd gathers and a brand needs to be the thing they remember.

Close detail of the lime and blue diagonal livery meeting the rear wheel

Front three-quarter view of the Activation Commander in golden-hour light

Activation capabilities

Every element of the vehicle can be configured for your campaign. Choose what you need and we build the activation around it.

Custom vehicle wraps and campaign branding

The whole truck becomes your canvas. Full or partial wraps are applied for the life of the campaign and removed afterwards.
Promotional merchandise and product giveaways

Generous onboard storage keeps stock close at hand for sampling, giveaways and merchandise drops.
Serving window for customer engagement

A wide serving and display window puts your team face to face with the crowd, with product in view the whole time.
Optional high-powered sound system

Music, announcements and MC audio that carries across an outdoor site without a separate stage.
Refrigeration and product display options

Keep samples cold and products lit, in view and within reach of the window.
Interactive brand experiences and mobile activations

Competitions, demonstrations and photo moments that travel to wherever your audience already is.