Scania P94. Promotional and event activation vehicle.
The Big Impact Responder
Take your brand to new heights.
A former fire and rescue truck, transformed into a promotional powerhouse.
Meet The Big Impact Responder: a commanding former fire and rescue truck transformed into an extraordinary promotional powerhouse.
Built to turn heads and create unforgettable experiences, this impressive Scania P94 combines the unmistakable presence of a heavy-duty fire truck with endless possibilities for creative brand activations.
Featuring an impressive 50-foot telescopic boom, The Big Impact Responder offers a unique opportunity to elevate your brand above the crowd, creating spectacular visual displays and high-impact promotional experiences.
- Vehicle
- Scania P94
- Former role
- Fire and rescue truck
- Boom
- 50-foot telescopic, subject to engineering approval
- Storage
- Extensive onboard compartments
- Branding
- Full vehicle wraps and tailored campaign designs
Above the crowd
The telescopic boom lifts branding, banners and custom displays to fifty feet, where an entire site can see them. Elevated and large-format LED display use is subject to engineering approval for each activation.
Where it works
Whether it is a major product launch, movie premiere, sporting event, corporate activation, festival or nationwide promotional campaign, The Big Impact Responder is designed to make your brand impossible to ignore.
- Product launches
- Movie premieres
- Sporting events
- Motorsport
- Corporate activations
- Festivals
- Community events
- Nationwide promotional campaigns
Activation capabilities
From ground-level engagement to towering brand visibility. Choose what the campaign needs and we build the activation around it.
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50-foot telescopic boom
Take your campaign to new heights with elevated branding, banners and custom display opportunities, subject to engineering approval.
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LED screen integration
Potential for large-format outdoor digital displays, live streaming and promotional content, subject to engineering approval.
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Massive onboard storage
Extensive compartments for promotional merchandise, equipment and event essentials.
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Custom branding
Full vehicle wraps and tailored campaign designs to bring your brand to life.
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High-powered sound system
Optional audio solutions to energise your activation.
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Interactive brand experiences
Engaging promotional displays, giveaways and memorable customer interactions.
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Versatile event applications
Ideal for motorsport, film premieres, community events, festivals, corporate launches and large-scale campaigns.
The vehicle, up close
Big presence. Big ideas. Big impact.
The Big Impact Responder is not just a promotional vehicle. It is a statement.
From ground-level engagement to towering brand visibility, we help transform ambitious marketing ideas into extraordinary real-world experiences.
Your brand. Our fleet. Unlimited creative potential.
Enquire today.
Tell us about the activation and where it needs to be. We will come back with availability, engineering requirements for the boom, and a plan for the vehicle.